On the occasion of the 20th anniversary of Beijing Normal-Hong Kong Baptist University (referred to as "BNBU"), the inaugural The Greater Bay Area Future of Business Forum, co-hosted by BNBU and Hong Kong Baptist University, will be grandly held on September 5-6, 2025, at the Wynn Macau Hotel in the Macau Special Administrative Region, China.
The Forum will center on the theme of "Envisioning the Future of Business and Liberal Arts Education in the Age of Intelligence", exploring the Future Trends of International Business, Sustainable Development, Business Education, and Cross-Cultural Collaboration in the Era of Intelligence, especially how it contributes to the business collaboration and integration of the Greater Bay Area.
The Forum will focus on key topics such as the development of the Greater Bay Area, the evolution of business skills, the application of emerging technologies, the future of education and work, and new collaborative and business models for intelligent commerce in the context of Globalization 4.0.
Through keynote speeches, thematic discussions, and round-table dialogues, the Forum aims to create a platform for cross-disciplinary dialogue, bringing together academic insights and industry expertise. It seeks to explore innovative strategies to address the challenges and opportunities of the intelligent era, fostering the coordinated development of regional economy and education.
BNBU is the first university jointly established by the Chinese Mainland and Hong Kong Baptist University. Upholding Hong Kong Baptist University's philosophy of "whole-person education" and integrating the academic strengths of both institutions, BNBU is dedicated to cultivating innovative talents with both a global perspective and local commitment, serving as a benchmark in the field of higher education within the Greater Bay Area.
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Event Overview
Theme: | Envisioning the Future of Business and Liberal Arts Education in the Age of Intelligence | |
Date: | 5 - 6 September 2025 | |
Venue: | Wynn Macau Grand Ballroom | |
Host: | Beijing Normal-Hong Kong Baptist University, Hong Kong Baptist University | |
Organizer: | Faculty of Business and Management, Beijing Normal-Hong Kong Baptist University; School of Business, Hong Kong Baptist University | |
Registration: | Please click the link or scan the QR code |
Speakers
![]() | Prof. CHEN Zhi | - President and Chair Professor, Beijing Normal-Hong Kong Baptist Universit - Fellow of the Hong Kong Academy of the Humanities | |
![]() | Mr. WONG Ka Ki | - Deputy Director of the Education and Youth Development Bureau of Macao S.A.R - Vice-President of Board of Directors and President of Executive Committee of Macao Science Center Limited | |
![]() | Dr. Albert CHAU | Vice-President (Teaching and Learning), Hong Kong Baptist University | |
![]() | Dr. David WONG, GBS, JP | - Chairman of the Education Commission of Hong Kong - Chairman of the Council of the Education University of Hong Kong | |
![]() | Prof. Patrick CHAU | Chair Professor, Provost, Beijing Normal-Hong Kong Baptist University | |
![]() | Prof. ZHOU Yongming | Vice President (Academic), Executive Director of Institute for Advanced Study, Chair Professor, Beijing Normal-Hong Kong Baptist University | |
![]() | Prof. Han ZHANG | Dean and Chair Professor, School of Business, Hong Kong Baptist University | |
![]() | Prof. Adolf K.Y. NG | Dean and Chair Professor, Director of International Centre for Resilient Supply Chains, Faculty of Business and Management, Beijing Normal-Hong Kong Baptist University | |
![]() | Prof. Haipeng SHEN | Associate Dean (EMBA and IMBA) of HKU Business School, University of Hong Kong, Patrick S C Poon Professor in Analytics and Innovation, Chair of Business Analytics and Innovation | |
![]() | Mr. Edward AU | - President of HKICPA - Managing Partner of Deloitte China Southern Region | |
![]() | Prof. Jun YU | Dean of Faculty of Business Administration, UMDF Chair Professor of Finance and Economics, University of Macau | |
![]() | Dr. Le XIA | Asia Chief Economist of Banco Bilbao Vizcaya Argentaria S.A. (BBVA) Hong Kong Branch | |
![]() | Mr. Chang SUN | Chairman of Sunshine Oriental Limited | |
![]() | Mr. Ruifa LUO | Chairman and General Manager of Shenzhen Genvict Technologies Co., Ltd. | |
![]() | Ms. Jean NIU | Senior Ecosystem Development Manager, Cloud Computing Global Ecosystem, Cloud Computing Global Ecosystem Department, Huawei Cloud | |
![]() | Ms. Hannah YAO | Executive Dean, L&A Cultural and Tourism Innovation Industry Academy | |
![]() | Mr. Jesper Von WIEDING | Strategic Creative Director & Founder, N96, Denmark; Vice Forman of Design denmark, the Danish Design Alliance | |
![]() | Mr. Feng TIAN | - Dean, Fast and Slow Institute - Strategic Advisor, OpenHarmony - Chief AI Expert, Xinhua News Agency's Outlook Economic Weekly - Former Founding Dean, SenseTime Intelligent Industry Research Institute | |
![]() | Mr. Stuart HENRICKSON | - Chairman, Red Leaf Capital - CFO, Valley Fiber | |
![]() | Mr. Shane LI | - President and Board Member, Wiitahnookiinitaw Tahshkayzing Entrepreneurship Centre - President & CEO, Red Leaf Capital - Chief Financial Offier, Treaty One Nations - President, Innovate Eastman - Board Member, Victoria Hospital Foundation | |
![]() | Mr. Rob JIA | Founder and CEO, Bee+ | |
![]() | Mr. Jorg Van Den HOVEN | - Founder & CEO, Orange Branding B.V.(OB) - Chairman, CEBA – China–Europe Brand Development Center | |
![]() | Prof. Eddy FANG | Dean of the International Business School Suzhou (IBSS) at Xi'an Jiaotong-Liverpool University (XJTLU) , Professor in the Department of Intelligent Operations and Marketing | |
![]() | Prof. Chunrong AI | - Associate Dean and Professor, School of Management and Economics, The Chinese University of Hong Kong, Shenzhen - Associate Director and Chair Professor, Shenzhen Finance Institute | |
![]() | Prof. Zhong CHEN | - Dean of School of AI and Liberal Arts, Beijing Normal-Hong Kong Baptist University - Professor at the School of Computer Science, Peking University | |
![]() | Prof. Xiaowen SHAN | Chair Professor at Institute for Advanced Study, Beijing Normal-Hong Kong Baptist University | |
![]() | Prof. Andy Luchuan LIU | Professor of Finance, Faculty of Business and Management, Beijing Normal-Hong Kong Baptist University | |
![]() | Prof. Tze-ki HON | Dean, Professor, Faculty of Humanities and Social Sciences, Beijing Normal-Hong Kong Baptist University |
Note: The above list is in no particular order.
Programme Rundown
Day 1 (5 September 2025, Friday) | |
08:30-09:00 | Registration |
09:00-09:30 | Opening Ceremony |
Welcoming Remarks ▸ Prof. CHEN Zhi - President and Chair Professor, Beijing Normal-Hong Kong Baptist University; Fellow of the Hong Kong Academy of the Humanities Opening Remarks ▸ Mr. WONG Ka Ki - Deputy Director of the Education and Youth Development Bureau of Macao S.A.R; Vice-President of Board of Directors and President of Executive Committee of Macao Science Center Limited ▸ Dr. Albert CHAU - Vice-President (Teaching and Learning), Hong Kong Baptist University ▸ Dr. David WONG - Chairman of the Education Commission; Chairman of the Council of the Education University of Hong Kong; GBS; JP Souvenir Presentation to Sponsors Photo Taking | |
AM Sessions: Business in the Age of Intelligence | |
09:30-10:00 | Keynote Speech 1 |
Business Education and Research in the Era of AI ▸ Prof. Haipeng SHEN - Associate Dean (EMBA/IMBA), Chair of Business Analytics and Innovation, Patrick S C Poon Professor in Analytics and Innovation, Business School, University of Hong Kong | |
10:00-10:20 | Coffee Break |
10:20-10:50 | Keynote Speech 2 |
Elevating the Profession: Opportunities and Challenges for Accounting in the Age of AI ▸ Mr. Edward AU - President, Hong Kong Institute of Certified Public Accountants; Southern Region Managing Partner, Deloitte China | |
10:50-11:20 | Keynote Speech 3 |
AI in Business Research and Education ▸ Prof. Jun YU - Dean of Faculty of Business Administration, UMDF Chair Professor of Finance and Economics, University of Macau | |
11:20-11:50 | Keynote Speech 4 |
China's Policy Choice and Outward FDI under Global Tariff War ▸ Dr. Le XIA - Asia Chief Economist, Banco Bilbao Vizcaya Argentaria S.A. (BBVA) | |
12:00-14:00 | Lunch Break |
PM Sessions: Industry Development in the Age of Intelligence | |
14:00-15:40 | Plenary Session 1 |
AI-Powered Investing: Innovation for the Future ▸ Mr. Chang SUN - Founder & Chairman, Sunshine Oriental Limited Reconstructive Innovation: AI-Driven Breakthrough Strategies for Intelligent Transportation Systems ▸ Mr. Ruifa LUO - Chairman and General Manager, Shenzhen Genvict Technologies Co., Ltd Future Is Now: Shaping Industry Talent for the Digital Economy Era Through a Value-Driven Lens ▸ Ms. Jean NIU - Senior Ecosystem Development Manager, Cloud Computing Global Ecosystem, Huawei Cloud From the Intersection to the Innovative Integration of Business and Humanities Disciplines in the AI Age ▸ Ms. Hannah YAO - Executive Dean, L&A Cultural and Tourism Innovation Industry Academy Designing with Purpose: Crafting Brands that Matter ▸ Mr. Jesper von WIEDING - Strategic Creative Director & Founder, N96, Denmark; Vice Forman of Design Denmark, the Danish Design Alliance | |
15:40-16:00 | Coffee Break |
16:00-17:20 | Plenary Session 2 |
From Agents to Embodied Intelligence ▸ Mr. Feng TIAN - Dean, Fast and Slow Institute; Strategic Advisor, OpenHarmony; Chief AI Expert, Xinhua News Agency’s Outlook Economic Weekly; Former Founding Dean, SenseTime Intelligent Industry Research Institute Strategic M&A in the Age of Uncertainty: How to Build Investor Confidence in Fragile Markets ▸ Mr. Stuart HENRICKSON - Chairman, Red Leaf Capital; CFO, Valley Fiber ▸ Mr. Shane LI - President and Board Member, Wiitahnookiinitaw Tahshkayzing Entrepreneurship Centre; President & CEO, Red Leaf Capital; Chief Financial Officer, Treaty One Nations; President, Innovate Eastman; Board Member, Victoria Hospital Foundation Industrial Innovation in the Intelligent Era: From Technological Breakthroughs to Aesthetic Premium ▸ Mr. Rob JIA - Founder and CEO, BEEPLUS From Brand Builders to Brand Orchestrators: How Generative AI Redefines Competitive Advantage ▸ Mr. Jorg van den HOVEN - Founder & CEO, Orange Branding B.V.(OB); Chairman, CEBA-China-Europe Brand Development Center | |
17:20-18:00 | Round-Table Discussion 1 |
Moderator: ▸ Prof. Andy Luchuan LIU - Professor of Finance, Faculty of Business and Management, Beijing Normal-Hong Kong Baptist University Panelist: ▸ Dr. Le XIA - Asia Chief Economist, Banco Bilbao Vizcaya Argentaria S.A. (BBVA) ▸ Mr. Ruifa LUO - Chairman and General Manager, Shenzhen Genvict Technologies Co., Ltd ▸ Ms. Jean NIU - Senior Ecosystem Development Manager, Cloud Computing Global Ecosystem, Cloud Computing Global Ecosystem Department, Huawei Cloud ▸ Mr. Feng TIAN - Dean, Fast and Slow Institute; Strategic Advisor, OpenHarmony; Chief AI Expert, Xinhua News Agency’s Outlook Economic Weekly; Former Founding Dean, SenseTime Intelligent Industry Research Institute |
Day 2 (6 September 2025, Saturday) | |
AM Sessions: Business Education & Research in the Age of Intelligence | |
08:30-09:00 | Registration |
09:00-09:40 | Plenary Session 3 |
Quality Assurance Rewired: Business Education in the Age of AI ▸ Prof. Eddy FANG - Dean of the International Business School Suzhou (IBSS), Professor in the Department of Intelligent Operations and Marketing, Xi’an Jiaotong-Liverpool University (XJTLU) The Impact of AI on Economics and Management Education: Practices and Trends ▸ Prof. Chunrong AI - Associate Dean of the School of Management and Economics, Professor, Associate Director of Shenzhen Finance Institute, SFI Chair Professor, The Chinese University of Hong Kong, Shenzhen | |
09:40-10:00 | Coffee Break |
10:00-10:40 | Plenary Session 4 |
Artificial Intelligence Powering Liberal Arts Education: Opportunities and Challenges ▸ Prof. Zhong CHEN - Dean of School of AI and Liberal Arts, Beijing Normal-Hong Kong Baptist University; Professor at the School of Computer Science, Peking University Aviation Science and the Low-Altitude Economy ▸ Prof. Xiaowen SHAN - Chair Professor, Institute for Advanced Study, Beijing Normal-Hong Kong Baptist University | |
10:40-11:20 | Round-Table Discussion 2 |
Moderator: ▸ Prof. Tze-ki HON - Dean, Professor, Faculty of Humanities and Social Sciences, Beijing Normal-Hong Kong Baptist University Panelist: ▸ Prof. Adolf K.Y. NG - Dean and Chair Professor, Director of International Centre for Resilient Supply Chains, Faculty of Business and Management, Beijing Normal-Hong Kong Baptist University ▸ Prof. Han ZHANG - Dean and Chair Professor, School of Business, Hong Kong Baptist University ▸ Prof. Eddy FANG - Dean of the International Business School Suzhou (IBSS), Professor in the Department of Intelligent Operations and Marketing, Xi’an Jiaotong-Liverpool University (XJTLU) ▸ Prof. Haipeng SHEN - Associate Dean (EMBA/IMBA), Chair of Business Analytics and Innovation, Patrick S C Poon Professor in Analytics and Innovation, Business School, University of Hong Kong ▸ Prof. Zhong CHEN - Dean of School of AI and Liberal Arts, Beijing Normal-Hong Kong Baptist University; Professor at the School of Computer Science, Peking University ▸ Prof. Chunrong AI - Associate Dean of the School of Management and Economics, Professor, Associate Director of Shenzhen Finance Institute, SFI Chair Professor, The Chinese University of Hong Kong, Shenzhen | |
11:20-11:30 | Closing Ceremony |
Closing Remarks ▸ Prof. ZHOU Yongming - Vice President (Academic), Executive Director of Institute for Advanced Study, Chair Professor, Beijing Normal-Hong Kong Baptist University ▸ Prof. Han ZHANG - Dean and Chair Professor, School of Business, Hong Kong Baptist University ▸ Prof. Adolf K.Y. NG - Dean and Chair Professor, Director of International Centre for Resilient Supply Chains, Faculty of Business and Management, Beijing Normal-Hong Kong Baptist University |
Download Meeting Arrangements
The Greater Bay Area Future of Business Forum Rundown.pdf
Sponsors Acknowledgment and Congratulatory Messages
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Wynn Resorts Macau (Wynn Palace & Wynn Macau) |
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Mr. Jeremy LU Managing Director, Antioch Management Asia Limited Ms. Elsa CHENG Senior Regional Director, AIA Group Limited |
Zhuhai Beeplus Technology Co., Ltd |