The Greater Bay Area Future of Business Forum



On the occasion of the 20th anniversary of Beijing Normal-Hong Kong Baptist University (referred to as "BNBU"), the inaugural The Greater Bay Area Future of Business Forum, co-hosted by BNBU and Hong Kong Baptist University, will be grandly held on September 5-6, 2025, at the Wynn Macau Hotel in the Macau Special Administrative Region, China.

The Forum will center on the theme of "Envisioning the Future of Business and Liberal Arts Education in the Age of Intelligence", exploring the Future Trends of International Business, Sustainable Development, Business Education, and Cross-Cultural Collaboration in the Era of Intelligence, especially how it contributes to the business collaboration and integration of the Greater Bay Area.

The Forum will focus on key topics such as the development of the Greater Bay Area, the evolution of business skills, the application of emerging technologies, the future of education and work, and new collaborative and business models for intelligent commerce in the context of Globalization 4.0.

Through keynote speeches, thematic discussions, and round-table dialogues, the Forum aims to create a platform for cross-disciplinary dialogue, bringing together academic insights and industry expertise. It seeks to explore innovative strategies to address the challenges and opportunities of the intelligent era, fostering the coordinated development of regional economy and education.

BNBU is the first university jointly established by the Chinese Mainland and Hong Kong Baptist University. Upholding Hong Kong Baptist University's philosophy of "whole-person education" and integrating the academic strengths of both institutions, BNBU is dedicated to cultivating innovative talents with both a global perspective and local commitment, serving as a benchmark in the field of higher education within the Greater Bay Area.


   


             




Event Overview


Theme:

Envisioning the Future of Business and Liberal Arts Education in the Age of Intelligence


Date:

5 - 6 September 2025
Venue:Wynn Macau Grand Ballroom
Host:

Beijing Normal-Hong Kong Baptist University, Hong Kong Baptist University

Organizer:Faculty of Business and Management, Beijing Normal-Hong Kong Baptist University; School of Business, Hong Kong Baptist University
Registration:Please click the link or scan the QR code



Speakers




Prof. CHEN Zhi

- President and Chair Professor, Beijing Normal-Hong Kong Baptist Universit

- Fellow of the Hong Kong Academy of the Humanities




Mr. WONG Ka Ki
- Deputy Director of the Education and Youth Development Bureau of Macao S.A.R

- Vice-President of Board of Directors and President of Executive Committee of Macao Science Center Limited




Dr. Albert CHAU Vice-President (Teaching and Learning), Hong Kong Baptist University



Dr. David WONG, GBS, JP

- Chairman of the Education Commission of Hong Kong

- Chairman of the Council of the Education University of Hong Kong 





Prof. Patrick CHAUChair Professor, Provost, Beijing Normal-Hong Kong Baptist University



Prof. ZHOU YongmingVice President (Academic), Executive Director of Institute for Advanced Study, Chair Professor, Beijing Normal-Hong Kong Baptist University



Prof. Han ZHANGDean and Chair Professor, School of Business, Hong Kong Baptist University



Prof. Adolf K.Y. NGDean and Chair Professor, Director of International Centre for Resilient Supply Chains, Faculty of Business and Management, Beijing Normal-Hong Kong Baptist University



Prof. Haipeng SHEN

Associate Dean (EMBA and IMBA) of  HKU Business School, University of Hong Kong, Patrick S C Poon Professor in Analytics and Innovation, Chair of Business Analytics and Innovation




Mr. Edward AU

- President of HKICPA

- Managing Partner of Deloitte China Southern Region




Prof. Jun YU

Dean of Faculty of Business Administration, UMDF Chair Professor of Finance and Economics, University of Macau




Dr. Le XIAAsia Chief Economist of Banco Bilbao Vizcaya Argentaria S.A. (BBVA) Hong Kong Branch



Mr. Chang SUN

Chairman of Sunshine Oriental Limited




Mr. Ruifa LUO            Chairman and General Manager of Shenzhen Genvict Technologies Co., Ltd.



Ms. Jean NIUSenior Ecosystem Development Manager, Cloud Computing Global Ecosystem, Cloud Computing Global Ecosystem Department, Huawei Cloud



Ms. Hannah YAOExecutive Dean, L&A Cultural and Tourism Innovation Industry Academy



Mr. Jesper Von WIEDING

Strategic Creative Director & Founder, N96, Denmark; Vice Forman of Design denmark, the Danish Design Alliance




Mr. Feng TIAN

- Dean, Fast and Slow Institute

- Strategic Advisor, OpenHarmony

- Chief AI Expert, Xinhua News Agency's Outlook Economic Weekly

- Former Founding Dean, SenseTime Intelligent Industry Research Institute





Mr. Stuart HENRICKSON

- Chairman, Red Leaf Capital

- CFO, Valley Fiber




Mr. Shane LI

- President and Board Member, Wiitahnookiinitaw Tahshkayzing Entrepreneurship Centre

- President & CEO, Red Leaf Capital

- Chief Financial Offier, Treaty One Nations

- President, Innovate Eastman

- Board Member, Victoria Hospital Foundation




Mr. Rob JIAFounder and CEO, Bee+



Mr. Jorg Van Den HOVEN

- Founder & CEO, Orange Branding B.V.(OB)

- Chairman, CEBA – China–Europe Brand Development Center




Prof. Eddy FANG

Dean of the International Business School Suzhou (IBSS) at Xi'an Jiaotong-Liverpool University (XJTLU) , Professor in the Department of Intelligent Operations and Marketing




Prof. Chunrong AI

Associate Dean and Professor, School of Management and Economics, The Chinese University of Hong Kong, Shenzhen

- Associate Director and Chair Professor, Shenzhen Finance Institute




Prof. Zhong CHEN

- Dean of School of AI and Liberal Arts, Beijing Normal-Hong Kong Baptist University

- Professor at the School of Computer Science, Peking University




Prof. Xiaowen SHANChair Professor at Institute for Advanced Study, Beijing Normal-Hong Kong Baptist University



Prof. Andy Luchuan LIUProfessor of Finance, Faculty of Business and Management, Beijing Normal-Hong Kong Baptist University



Prof. Tze-ki HONDean, Professor, Faculty of Humanities and Social Sciences, Beijing Normal-Hong Kong Baptist University


Note: The above list is in no particular order.


Programme Rundown




Day 1 (5 September 2025, Friday)
08:30-09:00Registration
09:00-09:30Opening Ceremony

Welcoming Remarks
▸ Prof. CHEN Zhi - President and Chair Professor, Beijing Normal-Hong Kong Baptist University; Fellow of the Hong Kong Academy of the Humanities
Opening Remarks
▸ Mr. WONG Ka Ki - Deputy Director of the Education and Youth Development Bureau of Macao S.A.R; Vice-President of Board of Directors and President of Executive Committee of Macao Science Center Limited
▸ Dr. Albert CHAU - Vice-President (Teaching and Learning), Hong Kong Baptist University
▸ Dr. David WONG - Chairman of the Education Commission; Chairman of the Council of the Education University of Hong Kong; GBS; JP
Souvenir Presentation to Sponsors
Photo Taking

AM Sessions: Business in the Age of Intelligence
09:30-10:00Keynote Speech 1

Business Education and Research in the Era of AI
▸ Prof. Haipeng SHEN - Associate Dean (EMBA/IMBA), Chair of Business Analytics and Innovation, Patrick S C Poon Professor in Analytics and Innovation, Business School, University of Hong Kong
10:00-10:20Coffee Break
10:20-10:50Keynote Speech 2

Elevating the Profession: Opportunities and Challenges for Accounting in the Age of AI
▸ Mr. Edward AU - President, Hong Kong Institute of Certified Public Accountants; Southern Region Managing Partner, Deloitte China
10:50-11:20Keynote Speech 3

AI in Business Research and Education
▸ Prof. Jun YU - Dean of Faculty of Business Administration, UMDF Chair Professor of Finance and Economics, University of Macau
11:20-11:50Keynote Speech 4

China's Policy Choice and Outward FDI under Global Tariff War
▸ Dr. Le XIA - Asia Chief Economist, Banco Bilbao Vizcaya Argentaria S.A. (BBVA)
12:00-14:00Lunch Break

PM Sessions: Industry Development in the Age of Intelligence
14:00-15:40Plenary Session 1

AI-Powered Investing: Innovation for the Future
▸ Mr. Chang SUN - Founder & Chairman, Sunshine Oriental Limited
Reconstructive Innovation: AI-Driven Breakthrough Strategies for Intelligent Transportation Systems
▸ Mr. Ruifa LUO - Chairman and General Manager, Shenzhen Genvict Technologies Co., Ltd
Future Is Now: Shaping Industry Talent for the Digital Economy Era Through a Value-Driven Lens
▸ Ms. Jean NIU - Senior Ecosystem Development Manager, Cloud Computing Global Ecosystem, Huawei Cloud
From the Intersection to the Innovative Integration of Business and Humanities Disciplines in the AI Age
▸ Ms. Hannah YAO - Executive Dean, L&A Cultural and Tourism Innovation Industry Academy
Designing with Purpose: Crafting Brands that Matter
▸ Mr. Jesper von WIEDING - Strategic Creative Director & Founder, N96, Denmark; Vice Forman of Design Denmark, the Danish Design Alliance
15:40-16:00Coffee Break
16:00-17:20Plenary Session 2

From Agents to Embodied Intelligence
▸ Mr. Feng TIAN - Dean, Fast and Slow Institute; Strategic Advisor, OpenHarmony; Chief AI Expert, Xinhua News Agency’s Outlook Economic Weekly; Former Founding Dean, SenseTime Intelligent Industry Research Institute
Strategic M&A in the Age of Uncertainty: How to Build Investor Confidence in   Fragile Markets
▸ Mr. Stuart HENRICKSON - Chairman, Red Leaf Capital; CFO, Valley Fiber
▸ Mr. Shane LI - President and Board Member, Wiitahnookiinitaw Tahshkayzing Entrepreneurship Centre; President & CEO, Red Leaf Capital; Chief Financial Officer, Treaty One Nations; President, Innovate Eastman; Board Member, Victoria Hospital Foundation
Industrial Innovation in the Intelligent Era: From Technological Breakthroughs to Aesthetic Premium
▸ Mr. Rob JIA - Founder and CEO, BEEPLUS
From Brand Builders to Brand Orchestrators: How Generative AI Redefines Competitive Advantage
▸ Mr. Jorg van den HOVEN - Founder & CEO, Orange Branding B.V.(OB); Chairman, CEBA-China-Europe Brand Development Center
17:20-18:00Round-Table Discussion 1

Moderator:  

▸ Prof. Andy Luchuan LIU - Professor of Finance, Faculty of Business and Management, Beijing Normal-Hong Kong Baptist University

Panelist:
▸ Dr. Le XIA - Asia Chief Economist, Banco Bilbao Vizcaya Argentaria S.A. (BBVA)
▸ Mr. Ruifa LUO - Chairman and General Manager, Shenzhen Genvict Technologies Co., Ltd
▸ Ms. Jean NIU - Senior Ecosystem Development Manager, Cloud Computing Global Ecosystem, Cloud Computing Global Ecosystem Department, Huawei Cloud
▸ Mr. Feng TIAN - Dean, Fast and Slow Institute; Strategic Advisor, OpenHarmony; Chief AI Expert, Xinhua News Agency’s Outlook Economic Weekly; Former Founding Dean, SenseTime Intelligent Industry Research Institute


Day 2 (6 September 2025, Saturday)
AM Sessions: Business Education & Research in the Age of Intelligence
08:30-09:00Registration
09:00-09:40Plenary Session 3

Quality Assurance Rewired: Business Education in the Age of AI
▸ Prof. Eddy FANG - Dean of the International Business School Suzhou (IBSS), Professor in the Department of Intelligent Operations and Marketing, Xi’an Jiaotong-Liverpool University (XJTLU)
The Impact of AI on Economics and Management Education: Practices and Trends
▸ Prof. Chunrong AI - Associate Dean of the School of Management and Economics, Professor, Associate Director of Shenzhen Finance Institute, SFI Chair Professor, The Chinese University of Hong Kong, Shenzhen
09:40-10:00Coffee Break
10:00-10:40Plenary Session 4

Artificial Intelligence Powering Liberal Arts Education: Opportunities and Challenges
▸ Prof. Zhong CHEN - Dean of School of AI and Liberal Arts, Beijing Normal-Hong Kong Baptist University; Professor at the School of Computer Science, Peking University
Aviation Science and the Low-Altitude Economy
▸ Prof. Xiaowen SHAN - Chair Professor, Institute for Advanced Study, Beijing Normal-Hong Kong Baptist University
10:40-11:20Round-Table Discussion 2

Moderator: 

▸ Prof. Tze-ki HON - Dean, Professor, Faculty of Humanities and Social Sciences, Beijing Normal-Hong Kong Baptist University

Panelist:
▸ Prof. Adolf K.Y. NG - Dean and Chair Professor, Director of International Centre for Resilient Supply Chains, Faculty of Business and Management, Beijing Normal-Hong Kong Baptist University
▸ Prof. Han ZHANG - Dean and Chair Professor, School of Business, Hong Kong Baptist University
▸ Prof. Eddy FANG - Dean of the International Business School Suzhou (IBSS), Professor in the Department of Intelligent Operations and Marketing, Xi’an Jiaotong-Liverpool University (XJTLU)
▸ Prof. Haipeng SHEN - Associate Dean (EMBA/IMBA), Chair of Business Analytics and Innovation, Patrick S C Poon Professor in Analytics and Innovation, Business School, University of Hong Kong
▸ Prof. Zhong CHEN - Dean of School of AI and Liberal Arts, Beijing Normal-Hong Kong Baptist University; Professor at the School of Computer Science, Peking University
▸ Prof. Chunrong AI - Associate Dean of the School of Management and Economics, Professor, Associate Director of Shenzhen Finance Institute, SFI Chair Professor, The Chinese University of Hong Kong, Shenzhen
11:20-11:30Closing Ceremony

Closing Remarks
▸ Prof. ZHOU Yongming - Vice President (Academic), Executive Director of Institute for Advanced Study, Chair Professor, Beijing Normal-Hong Kong Baptist University
▸ Prof. Han ZHANG - Dean and Chair Professor, School of Business, Hong Kong Baptist University
▸ Prof. Adolf K.Y. NG - Dean and Chair Professor, Director of International Centre for Resilient Supply Chains, Faculty of Business and Management, Beijing Normal-Hong Kong Baptist University





Download Meeting Arrangements

The Greater Bay Area Future of Business Forum Rundown.pdf





Sponsors Acknowledgment and Congratulatory Messages



Wynn Resorts Macau

(Wynn Palace & Wynn Macau)


Mr. Jeremy LU

Managing Director, Antioch Management Asia Limited

Ms. Elsa CHENG

Senior Regional Director, AIA Group Limited


Zhuhai Beeplus Technology Co., Ltd