Answering Societal Challenges: Social Innovation
Marketing Management Programme (MKT) of DBM invited Dr. Clara Kan to deliver a lecture on “Answering Societal Challenges: Social Enterprises' Marketing Practices for Social Innovation” on March 10. Due to the COVID-19 pandemic, Dr. Kan presented this lecture online. Dr. Keng Hong Ng, Acting Programme Director of MKT, hosted the lecture.Dr. Kan is Senior Lecturer at the Department of Marketing...