The 48 graduates of the Marketing Management programme at the BNBU have delivered outstanding results for the class of 2025! As of June 13, 2025, 35 have secured admission to prestigious universities at home and abroad for further studies, while 10 have embarked on professional careers, entrepreneurship, or freelancing. The overall placement rate for postgraduate study and employment stands at an impressive 98%, marking a steady increase and reaching a five-year high!

Postgraduate Study

New Records! Placements into QS Top 30, 50, and 100 Universities Hit Five-Year Highs

This year, a remarkable 49% of graduates pursuing further studies gained admission to universities ranked within the global top 30 (QS30), and 69% were admitted to the top 50 (QS50). Both metrics have seen continuous growth for three consecutive years! The QS100 admission rate reached 89%.

The overall placement rate, along with the QS30, QS50, and QS100 admission rates, all represent the highest figures recorded in the past five years!

The 35 students pursuing further studies received a total of 113 postgraduate offers from world-renowned universities, averaging over 3 QS100 offers per person!

QS100 University Admissions for Marketing Management Graduates

Breakthroughs in Top University Admissions and Diversified Destinations

Notably, compared to last year's 2 offers, this year's Marketing Management graduates secured 7 offers from the National University of Singapore (NUS)! Four of these were concentrated in the Master's program of "Marketing Analytics and Insights". This not only reflects our students' strong commitment to deepening their expertise in marketing but also signifies top global institutions' high recognition of their caliber! An offer from the Ivy League's Columbia University also went to a graduate from our programme. We are confident that more Marketing Management students will successfully enter top academic institutions in the future.

While Australia, China's Hong Kong, and the UK remain popular destinations, Singapore has emerged strongly, replacing the UK as the third most popular study destination! Furthermore, 15% of the class gained admission to prestigious US universities, including Columbia University, Johns Hopkins University, New York University, and Boston University. Graduates' choices for postgraduate study are showcasing a clear trend toward diversification.

Employment

Strong Employment Prospects

Several graduates have already signed contracts with companies such as Shunde Rural Commercial Bank, while others are making their mark in the booming self-media industry. Some candidates are awaiting final interviews and job offers. Looking back, the undergraduate employment rate for Marketing Management graduates from the classes of 2021 to 2024 has shown steady growth for four consecutive years, rising from 8% to 26%! Our outstanding alumni are active in cutting-edge fields including top e-commerce and self-media companies, luxury goods, and business consulting.

Impressive Alumni Salary Data

According to available statistics, among Marketing Management alumni from the past five years, 27% earn an annual salary between 190,000 and 300,000 RMB, while 14% earn over 300,000 RMB. Compared to data from Zhilian Zhaopin's Q3 2024 "China Enterprise Recruitment Salary Report," alumni employed in first-tier cities (Beijing, Shanghai, Guangzhou, Shenzhen) earn salaries significantly higher than the local average—by 37% to 62%!