The Programme of Master of Arts in Communication-Media Management Concentration is jointly offered by the School of Communication (HKBU) and the Faculty of Business and Management (UIC). Based on the respective advantages of the two universities, the curriculum setting stands on integrating knowledge and skills in the area of media and management, which aims at training senior media talents.

The Programme includes marketing management, human resources, financial knowledge, business strategy and leadership management etc. and trains media professional’s keen insight in leadership and management, which is to further explore the potential of students in the management of media industry.