Programme Aims, Objectives and Learning Outcomes

The Minor Programme in e-Business Management and Applications aims to equip students with fundamental knowledge and techniques in managing e-businesses and in integrating e-business with other business models, in order to become creative problem solvers, critical thinkers and team leaders in managing and tackling real world problems.The Minor Programme in e-Business Management and Applications is structured to provide students with opportunities to pursue their interest in e-business management and applications within a structured curriculum, promoting understanding across disciplines and broadening the context for life-long learning. It also helps to develop in students a range of intellectual and practical skills readily transferrable to work settings in their chosen career fields.

Programme Requirements

a) Complete 15 units in accordance with the stipulated programme structure;and

b) Attain a minimum cumulative GPA of 2.0 for all the 5 courses to be completed.

Curriculum Structure

The Minor Programme in e-Business Management and Applications consists of 2 required course followed by 3 electives from Elective Courses. For BBA students, they need to take 4 minor elective courses. 

Required Courses (6 Units):

MKT2003 Principles of Marketing Management

EBIS3023 Electronic Commerce

Elective Courses (9 units):

BUS4023 Management Information Systems

EBIS2003 Introduction to Blockchain

EBIS2013 Fundamentals of Fintech

EBIS3033 Programming for Business Applications

EBIS3083 e-Customer Behaviour and Web Analytics

EBIS3093 Developing Applications for Mobile and Social Media

EBIS3103 Introduction to Business Data Analytics

EBIS4063 Information Security and Privacy Management

Note: 

1. In place of MKT2003 Principles of Marketing Management, BBA non-ACCT students will take one more minor elective course for a total of 4 electives from the list of minor elective courses excluding BUS4023 Management Information Systems, as they normally have taken MKT2003 and BUS4023 as part of their programme curriculum.

2. BBA ACCT students who select BUS4023 Management Information Systems as a major elective course will also take 4 minor elective courses from the list excluding BUS4023. BBA ACCT students who do not select BUS4023 as a major elective will take 4 minor elective courses from the list including BUS4023. 

3. BBA EPIN students who select EBIS3023 Electronic Commerce as a major elective course in their major programme curriculum will be required to select one additional elective course (i.e., 5 minor electives in total) from the elective course list in Table 3 excluding BUS4023. 

4. Non-BBA students will take any 3 courses from the list of 7 minor elective courses, which provide business and marketing fundamentals integrated with the relevant technical concepts.