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The Business Analytics Programme offers students unique knowledge and skills in big data analysis that would allow them to make informed, data-driven strategic business decisions through the application of management science concepts. Specifically, business analytics professionals are required to understand, compare and contrast different big-data-analysis techniques; identity, evaluate, and capture data-oriented business opportunities that create values; as well as understand the current trend of data mining methods, while being aware of the ethical issues in data usages.

The Business Analytics Programme of BNBU will be highly competitive because of its unique curriculum, the good reputation of BNBU’s undergraduate education, the University’s international outlook, and the degree awarded by HKBU.