As live streamers, how do we fully engage the audience for greater revenue? A recent study by Dr Song Xiaofei of the Faculty of Business and Management of UIC and her team, unveiled this puzzle.Published in the prestigious Journal of the Academy of Marketing Science (JAMS), the paper, "Turning the Wheels of Engagement: Evidence from Entertainment Live Streaming, focuses on entertainment live st...

In the UIC Council Chamber on November 2, 2023, FBM hosted leaders from the Treaty One Nation, based in Manitoba, Canada, for a discussion forum titled: “Opportunities Brought by the Largest Urban Reserved Economic Development Zone in Canada to Community, Students, and Entrepreneurs.”Treaty One Nation leaders and FBM faculty gather in UIC’s Council Chamber01Introduction of Treaty One NationT...

On May 29, 2023, at the invitation of the Faculty of Business and Management (FBM), Professor CHEW Soo Hong delivered a distinguished lecture entitled "Attention Theory, Soft and Hard".Prof. Luchuan Liu Presented Souvenir to Prof. CHEW Soo HongProf. CHEW Soo Hong is Chief Professor at the Southwestern University of Finance and Economics, where he directs the China Center for Behavioral Economic...

On May 24, 2023, participants were treated to an enlightening seminar titled ‘Interdisciplinary Research in Accounting: Fact or Fiction?’ The venue, T2-102, buzzed with intellectual energy from 13:30 to 15:00 as Prof. Steven Dellaportas, a respected authority in the filed of accounting, shared invaluable insights on the role of interdisciplinary research.Dr. Man Hung Alvin CHENG Presented Sou...

On May 12, 2023, the Faculty of Business Administration (FBM) invited Dr. Ying He to give a lecture entitled "Dynamic Pricing Strategies after Customers Form habits or gain Satisfaction".Dr. Junyi Chai gave a welcome speechDr. Ying He is an associate professor at the Strategic Organization Design unit of the department of business and management, University of Southern Denmark. He has two major...

On December 12, at the invitation of the Faculty of Business and Management (FBM), Professor Hong Deng delivered an online lecture titled " Fast or Slow: How Temporal Work Design Shapes Experienced Passage of Time and Job Performance ".Professor Deng undertook a PhD in Organizational Behavior at City University of Hong Kong. She is a professor in Department of Management & Marketing at Durham U...

The Faculty of Business and Management collaborated with the  Personal Growth and Counseling Center to host an interactive talk for the UIC community on November 16th entitled Perform Better Under Pressure in Exams, Presentations and Interview. How to harness the power of kindness for success and wellbeing.The speaker, Sebastian Boo, is a lecturer in FBM who has recently joined UIC from the UK ...

On November 11, at the invitation of the Faculty of Business and Management (FBM), Professor Jun Zhang delivered an online lecture titled "Two-stage Chinese College Admission". The lecture was hosted by Professor Andy.Liu.Professor Zhang undertook a PhD in Economics at California Institute of Technology which was awarded in 2017. He is Professor of Institute for social and Economic Research at ...