The BBA (Hons) in Digital Media Management is a four-year full-time degree programme. In addition to the courses of the main discipline, students are required to take supporting, inter-disciplinary, University Core (UC) Courses, General Education (GE) Courses and the Whole Person Education Experiential Learning Modules (WPEX) of their own choice. In the final year of the study, students have to take final year projects, in which they can gain in-depth knowledge, basic research techniques, and training in writing theses.
Students are normally expected to complete 150 units within the curriculum structure below:
