The Bachelor of Business Administration (Honours) in Digital Media Management Programme is a multidisciplinary programme that aims to provide students with an education that prepares them for careers in the digital media and creative industries.  It will offer a broad training in theoretical knowledge and provide students with the digital interactive technology, digital marketing and analytics, production coordination, project management, and communication skills to develop their core competencies.  

The Bachelor of Business Administration (Honours) in Digital Media Management Programme will allow graduates to assume both technical and management positions, such as digital design, web development, and programme management in the fields of advertising, media, corporate communication, and public relations, and so on, with the ultimate professional goal of becoming leaders who contribute to the design and implementation of digital communication strategies to their employers or their own enterprises.