Two UIC students, Zheng Dazhong and Guan Jieying, teamed up with Zeng Manqin from South China University of Technology, participated in L’Oréal Brandstorm’s China session, and won the 2nd place in the national competition with their CwiD makeup project.

(From left) CwiD team members: Zheng Dazhong, Zeng Manqin and Guan Jieying

The team is qualified for the international semi-final that will be held later.

Brandstorm is a worldwide innovation competition organised by L'Oréal first held in 1992. It is open to all disciplines globally, aiming to discover more innovative young talents and potential business possibilities. This year, it launched three tracks for competition: inclusion, tech and green, and the CwiD team won glory in the green track.

PPT designed by the CwiD team

The CwiD makeup project adopted eco-friendly methods to customise and manufacture facial masks with 3D printing techniques for consumers without producing any non-degradable materials.

Through the project, they displayed a strong business insight and effective execution while showcasing a sense of responsibility to society.

Zheng Dazhong said that participating in the global campaign broadened his horizon and sharpened his thinking, and the team were all looking forward to the future global competition.

From MPRO

Reporter: Cecilia Yu

Editor: Deen He