The Faculty of Business and Management

The Faculty of Business and Management (FBM) offers an integrated business education that embraces up-to-date international curricula; the adoption of interactive teaching and learning methodologies and the latest technology; the application of academic knowledge and state-of-the-art technology to business and management contexts; and bridging the business and management cultures between China and the world.


FBM offers 9 undergraduate programmes; namely, Accounting, Finance, Applied Economics, Business Analytics, Management of Human Resources, Marketing Management, E-Business Management and Information Systems, Entrepreneurship and Innovation, and Digital Media Management, 1 research postgraduate (PhD) programme in Accounting and Business Management, and 2 taught master's programmes in Communication (Media Management Concentration) and in Accountancy. All the programmes aspire to not only equip students with effective communication, presentation, analytical skills, and self-confidence, but also the skills and competencies to develop and apply the latest technology (e.g., AI, machine learning, analytics) into their chosen professions, thus enhancing innovation and competitiveness in both academic and professional careers.


Currently, FBM has more than 3,100 undergraduate students, over 260 postgraduate students, and exceeding 100 teaching faculty members recruited internationally with relevant doctorate or master’s degrees, as well as professional qualifications and extensive industry experience. FBM is a full member of the European Foundation for Management Development (EFMD), a testament to its commitment to excellence in management education and internationalization.


Our Vision

  • To enhance the future development of innovative business education and training for business professionals and executives in Mainland China.


  • To contribute to the future success of innovative liberal arts education as pioneered by BNBU in Mainland China.


Our Mission

To offer quality undergraduate business education to meet the market demands and to support the economic and globalization development in Mainland China by:


  • nurturing talented business graduates with an international outlook and all-round skillsets;


  • equipping students with critical thinking and analytical skills to prepare them well for the real business world;


  • preparing students for further studies and lifelong learning;


  • preparing students to become future leaders in business.


FBM Facts

Teaching & supporting staff
150+
Lecturers and above with PhD degree
91%
Students (AY 2023-2024)
3348
Graduates pursue further studies (2023)
81%

Milestones

2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2012
2011
2010
2009
2007
2006
2005