We work towards producing impactful research and transferable knowledge in the marketing discipline. Our research spans many domains in the areas of marketing management and consumer behavior. We have conducted and published research about digital advertising, electronic consumer behavior, social media marketing, branding, among other marketing topics. Interdisciplinary and multidisciplinary research is another feature of our research philosophy. Some of our current research interface between marketing and other disciplines, including but not limited to artificial intelligence, big data, operations management, hospitality management, and neuro-psychology. Our work have been published in reputable journals such as Journal of Business Research, Industrial Management & Data Systems, and Transportation Research Part E: Logistics and Transportation Review, Internet Research, Journal of Product and Brand Management, Sustainability, and Social Behavior and Personality.

For industry practitioners and business owners, we offer and deliver market and marketing research services both within China and internationally. We provide professional services in research and marketing management consulting, and have collaborated with government agencies and corporations located in various sectors or industries. We also cooperate with scholars from other disciplines and institutions to customize and deliver our services. Whether you are looking for research partnerships or opportunities to improve your marketing performance, we will work for and with you in realizing your project goals.