Marketing Management (MKT) equips students with cutting-edge theoretical knowledge and practical skills in marketing, digital marketing, and data-driven marketing management. Graduates possess a distinct competitive edge when pursuing marketing management roles across Mainland China, Hong Kong SAR, Macao SAR, and overseas—whether in the public or private sector. Many have secured key positions at globally recognized companies within the fields of business, marketing, consulting, technology, energy, and finance. Representative employers include Apple (Singapore), Alibaba, Procter & Gamble, among others. Below are reflections from some of our graduates:

Over 70% of graduates choose to pursue further studies, with approximately 90% of them receiving offers from universities ranked among the top 100 in the QS World University Rankings. In the past three years, graduates have received an average of three offers each from QS top 100 institutions, including Ivy League universities such as Columbia University, as well as other world-leading universities like Nanyang Technological University, the University of Hong Kong, Johns Hopkins University, New York University, and the Chinese University of Hong Kong. Notably, among the Class of 2025 who opted for further studies, 20% were admitted to the National University of Singapore, which is ranked 8th in the QS rankings. Below are reflections from some of our graduates: