Career Development

The programme will equip graduates with the academic training as well as analytic and decision-making skills in marketing management required for pursuing careers in a wide range of professions. They include, among others, business development, corporate communications, public relations, sales management, non-government organisations, conference and exhibition, recreation, sports, civil service, media and entertainment. The programme is also in line with the recent surge in the demand for marketing practitioners in China-related businesses, small businesses, as well as companies in the social enterprise sections of China.

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Postgraduate Studies

Graduates are also encouraged to pursue their postgraduate studies in Hong Kong or abroad. The curriculum of the programme meets international standards. In addition, using international and popular textbooks for our courses and conducting the lectures in English help students gain an advantage in pursuing further studies.

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