We work towards producing impactful research and transferable knowledge in the marketing discipline. Our research spans many domains in the areas of marketing management and consumer behavior. We have conducted and published research about digital advertising, electronic consumer behavior, social media marketing, branding, among other marketing topics.

​Our teachers’ research interests lie primarily in the area of sharing economy, brand management, and corporate social responsibility. Their published research works on sharing economy have revealed some interesting findings, for example, consumers’ brand attachment may impede (rather than promote) their use of sharing economy services for renting the branded products.

Our teachers’ research areas include the application of AI and big data in business management. They have published research papers in topics such as online community, sentiment analysis, consumer psychology, and market entry, and have won awards in AI algorithm and data application competitions.