Our teachers’ research areas include the application of AI and big data in business management. They have published research papers in topics such as online community, sentiment analysis, consumer psychology, and market entry, and have won awards in AI algorithm and data application competitions. The research works are partly funded under the 13th Five Year Plan Projects for Guangdong Province's Philosophy and Social Science. Currently, the teachers of Marketing Management are collaborating with students and industrial partners on big data and risk-management projects.