The rise of behavioral economics can be traced back to the second half of the 20th century. Economists began to notice that, in experiments and observations, people often deviated from the behavior predicted by standard economic theory. These behaviors include being more sensitive to losses than to gains of the same amount, over-rationalizing choices already made, and favoring familiar options. As an interdisciplinary discipline, behavioral economics has had a profound impact on revealing human decision-making and behavior. As technology has advanced, behavioral economics has also increasingly involved research methods in neuroscience to gain a deeper understanding of the basis of decision-making processes in the brain. The development of behavioral economics has not only enriched the understanding of human behavior, but also provided important implications for policy making and business practice.
The Behavioural and Decision Research Lab was founded by Beijing Normal-Hong Kong Baptist University (BNBU). It is a well-distributed, highly professional and energetic research team. BNBU Behavioural and Decision Research Lab adheres to rigorous experimental attitude and critical spirit, and is committed to in-depth research of basic economic theories and research method innovation through scientific experiments. The laboratory is equipped with advanced and sophisticated instruments such as eye tracker, event-related potential system and facial expression analysis system, and is one of the most advanced and complete laboratories in the field of economics in China.
The Behavioural and Decision Research Lab is located in T7-106 on the main campus (Phase I) of Beijing Normal-Hong Kong Baptist University. The lab is designed to support a variety of research and teaching activities, offering both a computer room and a lecture room, along with flexible workspaces and meeting venues.
Computer Room: This main lab area is equipped with 40 workstations, each featuring removable privacy screens. This design allows for the seamless transition between individual and group experiments, offering versatility for a wide range of research setups.
Lecture Room: The lecture room, accommodating 40-50 people, serves multiple purposes. It can be used as a space for introducing research protocols or as a waiting area for participants in ongoing experiments. The room is fully integrated with the main lab for efficient experiment management.
The lab's layout and equipment make it an ideal environment for conducting advanced research in behavioral and decision-making studies, offering both comfort and functionality for researchers, students, and participants.