The diverse research conducted within the lab spans from behavioural science, technology, to business applications.
Behavioural Economics, Decision-Making, Decision Theory, Game Theory, Human-Computer Interaction (HCI), Big Data in E-Commerce, FinTech, Recommendation Systems, Consumer Behaviour, Social Media Interaction, Cyberbullying and Social Presence, E-Learning and Chatbots Organizational Behaviour, Attention and Visual Focus