Researchers

Zhihua LI

Lab Director, Professor

Behavioral Economics, Decision and Judgment, Decision Analysis

Weimin LIU

Chair Professor, Associate Dean

Asset Pricing, Market Efficiency Tests, Mutual Fund Industry

Luchuan LIU

Professor

Game Theory and Decision Science, Financial Economics, Financial Technology and Engineering

Ying WANG

Associate Professor, Department Head

Recommendation Agents, E-Commerce, FinTech, E-Learning, Big Data Analytics

Peng WANG

Associate Professor

Strategic Management, International Business, Marketing Channel

Hexin CHEN

Assistant Professor

Human-Computer Interaction, User Experience, Complex Networks

Jingzhi ZHANG

Assistant Professor

Information Privacy and Security, E-healthcare, Human-Computer Interaction, Cyberbullying and Online Deviant Behavior

Keng Hong NG

Associate Professor, Department Head

Technology and Operations Management, Fashion Business

Na JIANG

Assistant Professor

Human-Computer Interaction, Information Privacy, Human-AI Collaboration

Xiaofei SONG

Assistant Professor

Business Analytics, Live Streaming, Customer Engagement, Team Diversity

Bei LUO

Assistant Professor

Natural Language Processing, Human Computer Interaction

Mengmeng LIU

Assistant Professor

Consumer Behavior

Xiaoyong WEI

Assistant Professor

Services Operations and Management, Digital Economy, Corporate Social Responsibility and Sustainability

Shuanghanmei CAI

Lab Safety Supervisor, Assistant Instructor I

Lab safety supervision, Liaison with EMO and faculty safety committee