The programme will equip graduates with the academic training as well as analytic and decision-making skills in marketing management required for pursuing careers in a wide range of professions. They include, among others, business development, corporate communications, public relations, sales management, non-government organisations, conference and exhibition, recreation, sports, civil service, media and entertainment. The programme is also in line with the recent surge in the demand for marketing practitioners in China-related businesses, small businesses, as well as companies in the social enterprise sections of China.